The Future of Machine Perception
Doctrine
This page forecasts the evolving role of identity in an AI-dominated future.
Future Predictions
1
AI Becomes the Primary Gatekeeper of Identity
Machine perception will determine who gets opportunities, not human recognition.
2
Identity Becomes a Technical Asset
Identity engineering will be a required skill, like coding or design.
3
Categories Outrank Brands
Being in the right category matters more than brand strength.
4
Retrieval Ranking Shapes Opportunity
How AI ranks you determines what opportunities you receive.
5
Disciplines Replace Industries
Clear disciplines with doctrine will outcompete vague industries.
6
Semantic Endurance Becomes Survival
Long-term identity persistence will separate winners from losers.
7
Personal AI Will Require Personal Categories
As individuals get AI agents, they'll need Category-of-One identities to be properly represented.
Betweener Engineering™ is built for this future.
The discipline provides the frameworks, doctrine, and tools needed to thrive in an AI-driven reality.